Betway, owned by global digital gaming company Super Group, has a strong pedigree in elite football, with an enviable portfolio of partnerships with top clubs across Europe’s biggest football leagues.

As part of this agreement, Betway and Chelsea will collaborate to bring fans closer to the action, creating engaging content and exclusive experiences. Fans can look forward to unique rewards, such as meet-and-greets with players, pitch-side tours, and the chance to play on the iconic Stamford Bridge pitch.

The online betting and gaming company’s branding will feature on the LED advertising boards surrounding the pitch during all domestic matches, enhancing its visibility to millions of fans globally.

Casper Stylsvig, chief revenue officer at Chelsea Football Club, said:‘We are really pleased to welcome Betway as our Official European Betting Partner. Their commitment to creating engaging and memorable experiences for fans aligns perfectly with our values at Chelsea.

‘This partnership will offer our supporters incredible opportunities to connect with the club, from interacting with current and legendary players to enjoying VIP hospitality and behind-the-scenes access. We look forward to a successful and dynamic collaboration with Betway over the coming years.’

Neal Menashe, CEO of Super Group, stated: ‘We are incredibly proud to partner with the two-time UEFA Champions League winners and the five-time Premier League champions. An amazing achievement. Chelsea is a truly global club with a hugely successful history. This partnership is a super opportunity for Betway to expand its brand and to reward our loyal customers and engage with football fans in new and thrilling ways. We are super excited to work alongside this club.’

Betway will also work closely with the club to deliver best-in-class training and initiatives as part of a joint, and ongoing, commitment to safer gambling.