Chelsea FC Women are proud to announce an exciting new multi-year partnership with Constant Contact, a marketing solution that has helped millions of small businesses and nonprofits around the world. The announcement sees the US-based digital marketing company become the team’s Official Partner, and the first women’s-only Official Training Kit Sleeve Partner.

The partnership commences at the upcoming Barclays Women’s Super League fixture against London rivals Arsenal at Stamford Bridge on Sunday, where Constant Contact will be the Presenting Partner of the game. The team will wear newly branded Constant Contact training kits to warm up in pre-match, and branding will be featured across the player arrival zone and tunnel where the teams walk out, with visibility on social posts throughout the matchday. Constant Contact has also produced thousands of flags for fans to raise to help build an incredible atmosphere at the match.

Deeply rooted in empowering small businesses and entrepreneurs by providing powerful products and tools, Constant Contact helps its users reach the right people at the right time so they can build strong connections and generate powerful results, regardless of marketing expertise. The partnership creates new structures to support Constant Contact’s expansion in the UK market while also paving the way to welcome new fans to the Chelsea family.

The relationship will see both organisations expand visibility for each other, through the international fanbase of Chelsea Women and the small business community both across the UK and globally. This will help drive deeper connections and expand communities, focusing on what ties these audiences together; the story of optimism, and the pursuit of growth. Constant Contact will also help empower and elevate small businesses, by working alongside Chelsea Women to use partnership assets to give those businesses visibility through the club and our platforms.

In addition, Constant Contact’s branding will feature proudly on the sleeve of the team and staff's kit as they train and warm up pre-match for league and domestic competitions. The partnership will also see the two organisations work together to create compelling campaigns with first-team players.

Aki Mandhar, Chelsea FC Women’s chief executive officer, said: ‘As we continue on the mission of delivering our strategic growth plan for Chelsea Women, it is with great pride we today welcome Constant Contact to our growing portfolio of women’s-only partners.

‘Their commitment to inclusivity and community-building mirrors our own long-held values, we know how important it is to uplift each other and create opportunities for our communities who support us every day.

‘We look forward to starting this journey together and working in partnership to support each other’s ambitious growth plans.’

Erika Robinson, UK general manager at Constant Contact, added: ‘We’re thrilled to partner with Chelsea FC Women, a team that embodies resilience, determination, and success - values that resonate deeply with our mission to empower small businesses.

‘Just as Chelsea Women’s team continues to break barriers and lead the charge in women’s football, Constant Contact is committed to helping entrepreneurs navigate the highs and lows of business. Through our support of Chelsea FC Women, we are furthering our mission to empower individuals and communities that have traditionally faced barriers to success in business and sport.’