With a shared passion for live entertainment, Chelsea FC and Live Nation are excited to engage and connect arts and sports fans across the world.

The partnership will see Live Nation represented on the sleeves of Chelsea FC men’s and women’s kits.

Casper Stylsvig, chief revenue officer for Chelsea Football Club, said: ‘We are excited to welcome Live Nation to the club and our family of partners. To work in partnership with such a globally recognised company, at a time when our focus is on growth and innovation, will bring huge value to the club.’

Glen Littlewood, SVP marketing LNUK, added: ’The power of live entertainment is key to our business, and although that entertainment usually takes place onstage for us, we look forward to playing our small part in the magic that takes place on-pitch with this partnership with Chelsea FC.’