Twilio Segment will allow Chelsea FC to gain deeper insights into our 615 million-strong global fanbase by further understanding how those fans interact throughout in person or online touchpoints, generating a 360 view of a fan's experience with Chelsea. Through that deeper understanding of what our fans want from the club, we can provide highly personalised experiences, allowing domestic and international supporters to feel closer to the club.

By using Twilio Segment, Chelsea will be able to create meaningful interactions for each fan while looking at ways to grow and strengthen the fanbase for our men’s and women’s teams. For example, in time, the club could reward fans by offering relevant promotions when they are visiting our stadiums, personalise the content they see with their favourite Chelsea player across the men’s and women’s squads, and customise web and app experiences for each side’s supporters.

Phil Lynch, chief digital officer of Chelsea Football Club, said: ‘We are delighted to welcome Twilio to the Chelsea family and look forward to engaging more deeply with our global fanbase thanks to its Segment technology. For many fans, regardless of their geographical location, digital connectivity is what brings them closer to the club, our players, and our history.

‘Twilio's leading work in customer engagement will help enrich these fan experiences and offer an increased level of personalisation and connection to the club for our global fanbase.’

Peter Bell, vice president of marketing, EMEA at Twilio, said: ‘This exciting new partnership will empower Chelsea Football Club to connect with their fans like never before. With Twilio Segment, Chelsea FC can unlock a truly 360 view of their fanbase, enabling powerful, personalised engagement both home and away. At Twilio, we’re committed to supporting Chelsea in allowing its fans to feel even closer to the club. We’re excited to see the game-changing impact of this partnership over the coming years.’

To mark the partnership’s announcement, Twilio is launching One in a Twilion, an award honouring the impact of women in technology teams. Submissions will open to the public, inviting nominations for women in tech who have driven brilliant work and results for their teams and businesses. The one winner and two runners-up, selected by some of Twilio’s women leaders, will be announced 5 March 2025, in the run-up to International Women’s Day.