Chelsea Women have today announced a new partnership with Škoda UK as the Official Car Partner of the team.
The announcement comes ahead of Chelsea Women hosting Manchester United Women at Stamford Bridge this Sunday where the team bus will be led into the iconic stadium by Škoda’s acclaimed range of all-electric Enyaq SUV and Coupe models. They will be in Chelsea blue to celebrate the start of the exciting new partnership.
The partnership will see Škoda branding at both Stamford Bridge and Kingsmeadow grounds whenever Chelsea Women play, while an additional programme of digital activities will have exclusive content appearing across Chelsea Women’s and Škoda UK’s social media channels.
Players and staff will also have access to Škoda’s all-electric Enyaqs at the training ground in Cobham. This includes Academy players and staff for whom transport can sometimes be a challenge.
The partnership represents Škoda’s first venture into women's football but reinforces their commitment to women’s sport. The brand has championed professional female cycling for many years through its partnership with major cycling races such as the Tour de France Femmes.
Zarah Al-Kudcy, Chelsea Women’s commercial director, said: ‘Škoda have shown a passion for and knowledge of our women’s team since we first met them. They perfectly align to the values of our team, and I look forward to seeing the partnership come to life as we both continue to push the boundaries of our brands.’
Kirsten Stagg, head of marketing, Škoda UK said: ‘Škoda are proud to partner with Chelsea Women, an organisation of true pioneers. From trailblazing coaches and exceptional players, to the charitable work of the Chelsea Foundation and the exciting attacking game which keeps fans on the edge of their seats, this is a club that embraces possibilities and pushes boundaries.
‘At Škoda, we share this philosophy as we aim to be a bold companion to our drivers that gives them the confidence and inspiration to go a little further.
‘Like the rest of the nation, I have been personally inspired by the development of women’s football over the past couple of years and I’m excited that Škoda will be able to play its part in further growing the platform with Chelsea Women and encouraging more people to explore what’s possible with their lives.’
The partnership kicks off ahead of Sunday’s game and beyond, with Škoda and Chelsea Women driving towards a shared vision of success.