Chelsea Women have today announced an exciting new partnership with Lindahls, the rapidly growing high-protein dairy brand from Lactalis Nestlé, which will support fans at home with this weekend’s season opener as well as those on the road with subsidised away travel for fans.
The Swedish-born brand is focused on promoting a healthy and active lifestyle via great-tasting, high-protein, fat-free and low-sugar dairy products. The partnership between Lindahls and the reigning WSL champions aims to showcase its range of products through supporting fans and players at every stage of their fitness journey.
As part of the partnership, and to demonstrate a commitment to helping Chelsea fans show their support across the country, Lindahls will be subsidising fan travel for domestic Chelsea Women away matches during the 2023/24 season. This means Chelsea supporters can travel to Women’s away matches via coaches for just £15. The subsidised travel kicks off for the first away fixture against Manchester City on 8 October.
Lindahls will also be ‘serving up’ the season opener when Chelsea kick off our season against Tottenham Hotspur on Sunday at Stamford Bridge. The game will see Lindahls branding take over areas at the stadium including where the players arrive and the family section, as well as featuring across Chelsea Women’s social media channels on the day.
Chelsea Women’s commercial director Zarah Al-Kudcy commented: ‘I am thrilled to welcome Lindahls to the Chelsea family. Their commitment to subsidising away travel will make a huge difference to our fanbase and is an exciting step by such a notable brand in the women’s football space.
‘We also look forward to working with Lindahls and using our incredible athletes to help inspire not only our fans, but fans across women’s football in looking to live a healthy and active lifestyle.’
Paul Wiseman, marketing manager at Lindahls, added: ‘We are delighted to partner with Chelsea Women. This collaboration allows us to support and celebrate women's football, which has seen tremendous growth and success in recent years. At Lindahls, we believe in encouraging everyone to achieve their goals, and we look forward to helping to fuel the team's journey to victory.’
Fans of Chelsea Women can expect to see exciting activations, exclusive content, and opportunities to engage with Lindahls throughout the partnership. Stay tuned for more details as the collaboration unfolds.