Chelsea supporters have the chance to match the players on the pitch in showcasing the club’s new partnership with Live Nation by taking advantage of a free initiative.

If fans have purchased any of the 2024/25 men’s or women’s team shirts via Chelsea’s online store or the Megastore at Stamford Bridge, they will be able to add the Live Nation logo on the sleeve of their shirt for free.

Proof of purchase needs to be provided and any shirts with previous partnership logos will not be able to have those removed, and shirts with previous logos cannot be exchanged or refunded.

All fans need to do to obtain the new logo is simply visit the Megastore at Stamford Bridge on a non-matchday. This opportunity will be available from Monday 10 February until the end of this season.

Megastore opening hours are:

  • Monday-Saturday – 10am to 5:30pm (non-matchday)

  • Sunday – 11am to 5pm (non-matchday)

Supporters who wish to purchase new 2024/25 men’s or women’s team shirts from our official online store will be able to add the new sleeve sponsor on demand by selecting the option from the customisation tool, starting from Wednesday 12 February.

For any questions on this initiative, contact [email protected]