Many small businesses in London have been working hard over the past year to not only sustain and grow their own small businesses, but to help others in their communities during this difficult time.As a way of showing how ‘Proud of London’ The Pride of London are, we launched a campaign to help support local businesses to get back to their feet following the punishing impact of the global pandemic.As a result, the following businesses which range from natural drinks, nutritious food, ethical products for pets and heritage-celebrating furnishings, are receiving free advertising across our social channels on matchdays for the remainder of the season.

Luv Jus

Luv Jus donate over five per cent of their profits to the LGBTQ+ community. They also proudly support the grassroots charity Stonewall Housing who provide housing support for the homeless and for those who are experiencing domestic violence. The brand is built on truly special community lead values and their poducts are 100 per cent natural.

Macro Food

Macro Food believe that takeaway meals can be healthy! Operating across London, you can now have healthy meals delivered straight to your door or office. During the height of the pandemic, Macro Foods delivered essential fruit and veg boxes to those in need throughout London as well as supporting our NHS staff with nutritious meals.

HOWND

HOWND believe their brand can make a difference to pets' happiness and lifestyle. With pet ownership dramatically increasing throughout the pandemic, they want to educate consumers on what your dog needs with their 100 per cent plant-based, cruelty-free and planet-friendly products.

Thirteen Months

Thirteen Months was built during lockdown by three London-based sisters with a Polish father and Ethiopian mother. Their brand mission is to celebrate heritage through beautiful home furnishings and design. Thanks to their fforts online and through social media, they have been able to sustain their business and build their brand.