As Three continues to be the Official Telecommunications Partner of Chelsea Football Club, the mobile network’s branding will now also be front and centre on the reigning Women’s Super League champions’ training kit as the team prepare for major tournaments including the UEFA Women’s Champions League, the FA Cup and the Women’s League Cup this season.

This partnership is a landmark deal in the new era for Chelsea Women with recently appointed head coach Sonia Bompastor joining in the summer.

This collaboration is the perfect next step in Three’s continued support and commitment to the women’s game. From players to coaches and all those across the wider sports industry, Three recognises and rewards women at the heart of the game through the WeSeeYou Network – a national platform founded in partnership with Chelsea in 2022. The initiative encourages those with a passion for football to recognise, celebrate and connect through a series of amazing experiences and mentorships that will further their personal development.

The partnership news follows Chelsea’s recent announcement of our long-term strategic plan to accelerate the growth of Chelsea Women where a repositioning will see dedicated resources, management and commercial leadership in place, which will focus solely on the growth and success of the women’s team. This new approach will enable Chelsea Women to harness the full potential of the opportunity for women’s football, mirroring Three’s work to date in highlighting and amplifying our women-led stories.

As a principal partner of Chelsea Women, Three’s logo will appear on all women’s players’ training kit, matchday warm-up shirts and travel apparel in the coming season. Fans will be able to purchase the equivalent range following the full retail rollout from the 2025/26 season. Three also offers exclusive offers on WSL match tickets, stadium tours and merchandise through its Three+ loyalty app.

Casper Stylsvig, chief revenue officer for Chelsea Football Club, said: ‘We are thrilled to announce the renewal of our partnership with Three. Since we began working together in 2020, they have been a steadfast supporter of the club and created really impactful campaigns, like the Talk More Than Football mental health initiative.

‘After an incredible end to the 2023/24 season and a seventh WSL title, along with the redefined resources and team in place to help the squad grow on and off the pitch, it’s the perfect time to reimagine the positioning of the partnership with a greater focus on our hugely successful women’s team.

‘Three have consistently delivered best-in-class initiatives in the women’s football community, and their new role as a principal partner of the team is a perfect illustration of our joint passion for the game and ambition to be innovative.’

Elaine Carey, Three UK and Ireland’s chief commercial officer, said: ‘At Three, we are proud to shine a light on female talent, both on and off the pitch, which is why the partnership with Chelsea Women is the perfect fit. Following an incredible number of years building the WeSeeYou Network, we’re excited to continue supporting, celebrating, and connecting women in sport, to help them reach their full potential.’

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